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Mascara is applied to the eyelashes to both thicken and darken them. This frames the eyes, making them appear larger and more alluring and youthful. Mascara usually comes in dark colors, mainly black, brown or deep blue.

Liquid mascara, whether water-based or solvent-based, contains waxes (beeswax, carnauba wax), pigments (iron oxides, chrome oxides, titanium dioxide), silicone oils, preservatives, thickeners and other ingredients that prevent them from becoming too runny or brittle. Alcohol may also be added to help dissolve some of the ingredients.

Since the sole purpose of mascara is to provide color, the pigments are the most important ingredients. Pigment particles should be sufficiently small in size, with no agglomeration and thoroughly blended with the rest of the formula to prevent streaking. Generally, pre-micronized pigments are used, so particle size reduction (milling) is not applicable.

However, the particles may need de-agglomeration and must be reduced to their finest constituent parts. Mixing equipment must also be capable of blending fluids of widely differing viscosities such as liquid resins or pre-dispersed colorants into base solvent. In addition, product stability and consistency will improve with proper dispersion in the emulsion of thickener, and small and uniform droplet size distribution.

The high shear-force capabilities of the Tetra Almix ensure fine and uniform particle distribution of all ingredients in the emulsion.

Tetra Pak Scanima A/S
Gugvej 152B | DK-9210 Aalborg SØ | Denmark - Tel.: +45 96331000 | Fax: +45 96331011 | Mail: